Recent research has shown that men’s preferences for women’s makeup can be very different from what women usually express. For example, although many ladies believe that men like natural beauty, in fact, according to a survey conducted by Esrazones, only 6% of men think that women should do without makeup or limit themselves to minimal means. Whereas 73% of the stronger sex prefer to see their partners with full makeup.

Moreover, half of the men interviewed expressed a desire that their partners always look flawless, regardless of the circumstances. About 21% of men agree with a more «free» approach, believing that for special occasions, such as romantic dinners or outings to the light, make-up should be on top, and in everyday life a woman can relax and not bother with cosmetics.

Interestingly, many men have their own preferences regarding makeup style. The most popular choice among men was the effect of smoky eyes - smoky eye makeup. This style, which focuses on eye expression, is a favorite for most interviewees. The effect of the smoky eyes not only highlights the eyes, but also adds an image of mystery and sexuality. In addition, this makeup is considered universal, suitable for various types of appearance and always relevant.

However, it is important to remember that makeup should not be intrusive or overloaded. Men appreciated when women do not abuse cosmetics, leaving their natural beauty in the foreground. For example, a light tonal cream, eyelash mascara and eye accent while leaving the rest of the makeup natural - is the perfect balance for most men. This makeup emphasizes femininity and looks unattractive.